Identify how fundamental marketing techniques have been used to launch Essay - 1

Identify how fundamental grocery storeing techniques assimilate been used to launch a successful product - Essay ExampleIt provides platforms and solutions for the consumers accessibility to time-sensitive reading through telephone, email, text messaging, Internet, and all intranet-based applications (Frenzel 2004). market is the practice of management that effectively and beneficially recognizes, foresees and satisfies customer requirements (Chartered Institute of Marketing, n.d.) Marketing concept, according to Kotler and associates (2008), is a customer-centered philosophy that fecund sales and adequate investment returns are achievable when customer needs are met. It is focused on customer orientation, business-and-customer relationship and customer satisfaction (Kotler, 5)Marketing is an essential element of every commercial business, apart from the product type, environs, target market, or the service provided. With the arrival of modern technology, particularly the interne t, innovative business forms have surfaced necessitating an array of marketing techniques to magnetize and maintain customers.Before 2002, berry was principally a wireless electronic mail solution, mainly targeted on the upper bodily sector. Partly based and highlighted from the old logo of BlackBerry phones, its original brand positioning was to be the best wireless email solution for business. (Our Work BlackBerry Connecting a Breakaway Brand with its Users 2010).The increase in technology shifts and the impact of BlackBerry mark on the development of the general mobile communication market and its effect on consumer requirements and behaviours, prompted RIM marketing group to implement a repositioning of the BlackBerry brand A repositioning that is beyond short-lived modish technology and email usefulness (Our Work BlackBerry Connecting a Breakaway Brand with its Users 2010).In 2002, the Research in Motion, together with Landor, a top branding expert, redesigned BlackBerrys