Case Study Example | Topics and Well Written Essays - 250 words - 16

Case Study Example4. Competitors focus on low-price wideband and phone services has been the main competitive advantage of BTs competitors such as TalkTalk. Low cost broadband and phone service providers such as TalkTalk is a potent threat to BTs market position that in March of 2010, TalkTalk announced a 115 million profit before levy while BT suffered a loss for months. Being a first means does not ensure an edge in the local market because subscribers will promptly switch to low cost providers.5. Price and technology is always a challenge for BT in international market. Low cost broadband providers and technologically move broadband providers put pressure on BT in local and international markets that makes it less competitive and/or erodes its market share. Being a first mover nor its size does not ensure its dominance in international market because there are also numerous players who could provide the same service (and all the same better) at a price that is lower than