Integrated Marketing Communication Assignment Example | Topics and Well Written Essays - 250 words

Integrated Marketing Communication - Assignment Examplef the products which need to be addressed through effective advertising and marketing methods or convey that may influence customers acquire fashion. The integrated marketing communication that employs flexible tools becomes vital ingredient of market strategies for marketers. The alternatives methods of marketing evolve as powerful facilitators for reaching target customers and positively impacting their views about the products and services.Integrated marketing programs exploit changing consumer behavior by identifying and evaluating their changing preferences across diverse populace. In global marketing, the adaptation approach analyses local learn and uses appropriate marketing tools and methods to influence customers purchase behavior. Globally integrated marketing communication coordinates and integrates broad vagabond of tools, avenues and sources into seamless program to maximize impact on customers and stakeholders (Clow & Baack, 2011). Accountability and responsibility of the local marketing managers becomes exceedingly crucial factor in international businesses who need to evaluate and identify local demands and marketing tools, including channels that impact customers. The success of the integrated marketing program across the globe is gauged through feedback and other ship canal like online surveys, revenues etc. when applied for different countries where the cars are sold. (words